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✦ Service Packages
SCALE BEYONDEXPECTATIONS
Six core disciplines · Three growth tiers · Infinite momentum
6
Expertise areas
3
Performance tiers
∞
Scalable vision
Marketing Strategy & Growth Planning
01 / 06Basic
Foundation
Unbreakable essentials to compete in today's market
- Comprehensive Market & Competitor Audit
- Customer Persona Development
- Value Proposition Refinement
- 90 Day Tactical Roadmap
Professional
Growth
Actively outperform competition through advanced optimization
↳ Includes everything in Basic
- Omnichannel Growth Strategy
- Funnel Optimization Analysis
- Monthly Strategy Steering Sessions
Premium
Authority
Total immersion for industry-leading market dominance
↳ Includes everything in Professional
- Quarterly Blue Ocean Strategy Workshops
- M&A / New Market Entry Consulting
- Dedicated Fractional CMO Support
1 / 3
SEO & Paid Advertising
02 / 06Basic
Visibility
Get found where it counts — search engines and beyond
- Technical SEO Audit & Remediation
- Core Keyword Targeting Strategy
- Search Engine Ad Setup (Google/Bing)
- Monthly Performance Reporting
Professional
Dominance
Advanced strategies that turn traffic into transactions
↳ Includes everything in Basic
- Advanced Content Cluster Strategy
- Retargeting & Display Ad Sequences
- A/B Ad Copy Testing & Optimization
Premium
Conquest
Global reach with AI-managed precision targeting
↳ Includes everything in Professional
- Competitor Conquest Campaigns
- International / Multi-Regional SEO
1 / 3
Social Media & Content Marketing
03 / 06Basic
Presence
Consistent brand voice across every platform
- Social Media Brand Guidelines
- Monthly Content Calendar (12 Posts)
- Community Engagement Management
- Basic Graphic Design for Social
Professional
Influence
Content that moves culture and builds authority
↳ Includes everything in Basic
- Short-form Video Production (Reels/TikTok)
- Thought Leadership Articles (Ghostwritten)
- Influencer Outreach & Coordination
Premium
Viral
Multi-platform strategies engineered to spread
↳ Includes everything in Professional
- Multi-Platform Viral Strategy
- Podcast / Webinar Content Repurposing
- Daily Real-Time Brand Monitoring
1 / 3
Branding
04 / 06Basic
Identity
The visual core that defines your brand
- Logo Suite & Typography
- Primary Color Palette
- Brand Style Guide
- Basic Brand Messaging
Professional
Narrative
A brand story that resonates and remains
↳ Includes everything in Basic
- Comprehensive Brand Voice & Tone
- Brand Story & Mission Architecture
- Collateral Design (Cards, Letterheads)
Premium
Legacy
360° branding that defines culture and category
↳ Includes everything in Professional
- Full Sensory Branding (Audio/Texture/Vibe)
- Employer Brand & Internal Culture Guide
- Brand Launch / Rebrand Event Strategy
1 / 3
Websites & Creative Design
05 / 06Basic
Convert
A landing page built to turn visitors into clients
- High Conversion Landing Page
- Responsive Mobile-First Design
- Standard UI/UX Best Practices
- Basic On-Page SEO
Professional
Experience
Full-scale digital presence with seamless functionality
↳ Includes everything in Basic
- Full Multi-Page Website Development
- Custom UI/UX Prototypes
- E-commerce or Booking Integration
Premium
Immersive
Award-worthy digital experiences that convert continuously
↳ Includes everything in Professional
- Advanced Custom Animations & Interactivity
- User Testing & Heatmap Analysis
- Continuous Conversion Rate Optimization
1 / 3
Automation, CRM & Performance Tracking
06 / 06Basic
Capture
Automate lead flow and build your customer database
- CRM Setup & Lead Management
- Basic Email Welcome Sequences
- Lead Capture Automation
- Standard Monthly Dashboards
Professional
Integrate
Multi-tool ecosystems that work while you sleep
↳ Includes everything in Basic
- Advanced Segmented Email Flows
- Multi-Tool Integration (Zapier/Make)
- Full Funnel Attribution Tracking
Premium
Predict
AI-driven intelligence for real-time executive decisions
↳ Includes everything in Professional
- Predictive Lead Scoring
- Custom AI Chatbot Deployment
- Real-Time Executive Data Visualization
1 / 3
Tier Comparison
| Feature | Basic | Professional | Premium |
|---|---|---|---|
| Strategic Focus | Foundation & Stability | Growth & Optimization | Authority & Scaling |
| Market Analysis | Standard Competitor Audit | Deep Dive Funnel Analysis | Blue Ocean Strategy |
| Digital Presence | Technical SEO & Search Ads | Retargeting & Content Clusters | Global SEO & AI Management |
| Content Output | Monthly Social Calendar | High-Impact Video & Articles | Viral Strategy & Repurposing |
| Brand Identity | Visual Core & Guidelines | Narrative & Storytelling | 360° Legacy Branding |
| Web Experience | High Conversion Landing Page | Full Multi-Page Experience | Advanced Custom Interactivity |
| Automation | Lead Capture & Setup | Multi-Tool Integrations | Predictive AI & Live Tracking |
| Support Level | Standard Reporting | Strategic Steering Sessions | Fractional CMO Consulting |
Basic
Built for businesses establishing their digital footprint. Unbreakable foundations, essential tools, lean overhead.
Professional
Our most popular tier — for brands ready to accelerate beyond showing up to actively outperforming the competition.
Premium
Total immersion for industry leaders who need a proactive strategic arm managing every facet of their growth.
